Dr. cheng studies social influence at a university in china. he is concerned because he is finding that rates of conformity in his experiments are much higher than those reported by his cousin, another social influence researcher, who does his research in the united states. which reason might account for this difference?

This is due to the cultural differences in both countries, in China a more collectivist system predominates, where people adapt better to the system and respect the group standards. The United States has an individualistic social system, where people care more about themselves and individuality is better seen.

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