When lowe's advertises on espn and in sports illustrated, the television channel and magazine act as

When lowes advertises on espn and in sports illustrated, the television channel and magazine act as paid media, they are the third-party channels that are paid to advertise the brand, their main services are display ads, text ads social ads, sponsorships and its main objectives are to feed traffic and leads and has the following benefits: Immediateness and Control.