Bernard cohen noted that the press "may not be successful much of the time in telling people what to think, but it is stunningly successful in telling them "

It is stunningly successful in telling them what to think about. Cohen believed that the press putting information into the general public was an incredibly powerful tool to use. The reasoning here is that the press might not be able to tell the public how they should view certain topics, but they do have the ability to decide what information reaches the masses.