Carl jung referred to the as the mask we adopt.

Carl Jung referred to the persona as the mask we adopt.
Swiss psychiatrist Carl Jung, the persona was the general face that the individual person show to the world, it is a kind of mask that designed, on the one hand, to make a specific impression upon other and to show the true nature of one individual.

"budgeting is not just for the people who do have enough money. it is for everyone who wants to ensure that their money is enough."