Adesire to perform a behavior to obtain an external reward or avoid punishment is known as motivation.

It is known as extrinsic motivation

Explanation:

According to psychologists there can be two types of motivation, which help explain what drives our behavior. There can be extrinsic or intrinsic motivation; extrinsic motivation arises from outside of the individual and intrinsic motivation arises from whithin the individual, because the behavior is percieved as personally rewarding.

When a person engages in a behavior seeking a reward (e.g. money, recognition, awards, etc), or to avoid a punishment, he is driven by extrinsic motivation.

on december 1, 1774, the continental association was created to boycott all contact with british goods. by reversing the economic sanctions placed on the colonists, the delegates hoped britain would repeal its intolerable acts.