According to researchers young & rubicam, one of the key elements of a brand is

The answer to this question is Perceived Value
Perceived value refers to customers' evualtion upon the total benefir that they will get from consuming certain products compared to consuming other similar products.
THe companies that manage to create a product with the highest perceived value will tend to win the market.

Communism best describes china's government

Ongoing civil wars western roman empire finally collapsed476 c.e. romulus, the last of theroman  emperors in  the west, was overthrown by the germanic leader odoacer, who became the first barbarian to rule in rome. the order that the  roman empire  had brought towestern  europe for 1000 years was no more.