What aspects of camp bow wow’s corporate culture are visible and conscious? what aspects are invisible and unconscious?

The visible and conscious aspects are brand name and their logo which is a way to represent their cooperation culture, their internet present which really helped them in gaining a reputation as one of the most pet-friendly corporations in the world, and the amount of customer's positive feedback that they receive after they buy bow wow's service. And the unconscious and invisible culture would be Their efforts in overcoming their problems to achieve success.