Why are companies such as Procter & Gamble moving away from the use of traditional mass-media advertising and looking for other contact points than can be used to connect with consumers? How can various IMC tools be used by companies such as P&G to build and maintain relationships with their customers?

Griffin correctly concludes that the coordinate pair for the russian federation is an influential point, because removing the russian federation from the relationship will significantly change the trend of the regression line. is an influential point, because removing the russian federation from the relationship will not significantly affect the estimated coefficient of determination of the regression line. is not an influential point, because the russian federation does not have the highest cvdir of all 1111 nations in the scatterplot. is an influential point, because removing the russian federation from the relationship will not significantly affect the estimated slope of the regression line. is not an influential point, because the russian federation has a positive residual in the least-squares linear regression.