Describe any 4 components of demography

It’s an accessible form of market segmentation, as it requires fewer data points to implement than psychographic or behavioral segmentation, whilst offering more selective nuance than geographic segmentation. There are plenty of ways to segment markets using demographics.The most commonly used demographic segmentation factors are: of structureDemographic segmentation factorsThe simplest way to adopt demographic segmentation is by using factors like age gender income, but there are many non-character traits that you can focus on. Income and family structure are particularly useful factors for retailers, allowing them to single out certain groups that might be interested in purchasing a specific product or service.Business-to-business (B2B) marketers, however, are much more likely to rely on occupational segmentation to ensure they are pitching their products to the people who actually make purchases for their company, and not an intern who has no purchasing power.

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