Social Studies, 23.07.2021 14:00 FutureDB

Question 1: USEFUL TRADEMARK LIFE X Ltd holds a trademark that is well known within consumer circles and has enabled the company to be a market leader in its area. The trademark has been held by the t company for 9 years. The legal life of the trademark is 5 years, but is renewable by the company at little cost to it.

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Discuss how the company should determine the useful life of the trademark, noting in particular what form of evidence it should collect to justify its selection of useful life.

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Question 1: USEFUL TRADEMARK LIFE X Ltd holds a trademark that is well known within consumer circle...

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