Pat recently went to the eye doctor because he couldn't see clearly enough to do the sudoko puzzle on his iPad. He could see well enough to drive, just not well enough to do the puzzle. His eye doctor said he had presbyopia, a condition that is common in people who are middle aged. The doctor said that Pat could continue to do the crossword puzzle, but he would need to wear reading glasses. Clearly, a manufacturer of reading glasses would benefit from using a segmentation approach.

Demographic

Explanation:

From the question we are informed about Pat who recently went to the eye doctor because he couldn't see clearly enough to do the sudoko puzzle on his iPad. He could see well enough to drive, just not well enough to do the puzzle. His eye doctor said he had presbyopia, a condition that is common in people who are middle aged. The doctor said that Pat could continue to do the crossword puzzle, but he would need to wear reading glasses. Clearly, In this case, a manufacturer of reading glasses would benefit from using a Demographic

segmentation approach.

Demographic segmentation can be regarded as approach that focus on the categorization of the target market, using some specific variables such as age, gender as well as education. It can be reffered to as a type of market segmentation which helps businesses in having understanding about their consumers better and allows them to meet their needs in effective way.

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