how mass media is responsible on agricultural development (answer in easy words i mean in easy to understand).​

The success of agricultural development programmes in developing countries largely depends on the nature and extent of use of mass media in mobilisation of people for development. The planners in developing countries realise that the development of agriculture could be hastened with the effective use of mass media. Radio, Television has been acclaimed to be the most effective media for diffusing the scientific knowledge to the masses. In less developed countries where the literacy rate is quite low, he choice of communication media is of vital importance. In this regard the television and radio are significant, as they transfer modern agricultural technology to literate and illiterate farmers alike even in interior areas, within short time.

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