The process is more likely to lead to long-term attitude and behavior changes than is the process.

The central route process is more likely to lead to long-term attitude and behavior changes than is the peripheral route process

This happen because in central route process, the listeners is persuaded with the content of the content of the message, meanwhile the peripheral route process rely on argument's strength of the message.

The three sociological perspectives include the beginner’s mind, culture shock, and the sociological imagination