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Researchers for Hershey Chocolate observe shoppers who buy chocolates and other candies. After shoppers make their purchase, the researchers, standing at the end of the aisle, ask a few demographic and psychographic questions to better know who the buyers are. Then they give the shoppers some free chocolates for their time. What kind of research is this

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Researchers for Hershey Chocolate observe shoppers who buy chocolates and other candies. After shopp...
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