PLZ HELP MORE COMING PLZ HELP Now think of how you could “sell” the region you chose to a customer at the Time Travel Agency. You will write a short sales pitch, including the text for a travel brochure that encourages someone to visit that region.

Check that your sales pitch includes the following:

several aspects of the region that would attract a traveler

likely dangers the customer might encounter (these may sound like negative traits but they add adventure to your pitch)

descriptive wording that highlights the region’s physical and cultural attractions

fun and engaging writing that will persuade someone to visit the region

a good argument with logical reasoning and solid evidence that will convince people to visit the region

interesting images of artifacts, monuments, and geographical features

Visuals such as photographs, paintings, and illustrations will make your sales pitch more appealing to a potential customer. Make sure the pictures you use are of good quality. They shouldn’t look fuzzy or grainy. They should be visually appealing.

Write a short pitch of about 150 words.

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Explanation:

The travel services sector is made up of a complex web of relationships between a variety of suppliers, tourism products, destination marketing organizations, tour operators, and travel agents, among many others. Under the North American Industry Classification System (NAICS), travel services comprises businesses and functions that assist with planning and reserving components of the visitor experience (Government of Canada, 2014).

Before we move on, let’s explore the term travel services a little more. As detailed in Chapter 1, Canada, the United States, and Mexico all use NAICS guidelines, which define the tourism industry as consisting of transportation, accommodation, food and beverage, recreation and entertainment, and travel services.

For many years, however, the tourism industry was classified into eight sectors: accommodations, adventure and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade (Yukon Department of Tourism and Culture, 2013). As you can see, most of these — from accommodations to food and beverage — remain virtually the same under NAICS and have been covered thus far in this textbook.

Tourism services support industry development and the delivery of guest experiences, and some of these are missing from the NAICS classification. To ensure you have a complete picture of the tourism industry in BC, this chapter will cover both the NAICS travel services activities and some additional tourism services.

First, we’ll review the components of travel services as identified under NAICS, exploring the function of each area and ways they interact:

Travel agencies

Online travel agencies (OTAs)

Tour operators

Destination marketing organizations (DMOs)

Other organizations

Following these definitions and descriptions, we’ll take a look at some other support functions that fall under tourism services. These include sector organizations, tourism and hospitality human resources organizations, training providers, educational institutions, government branches and ministries, economic development and city planning offices, and consultants.

Finally, we’ll look at issues and trends in travel services, both at home, and abroad.

Components of Travel Services

While the application of travel services functions are structured somewhat differently around the world, there are a few core types of travel services in every destination. Essentially, travel services are those processes used by guests to book components of their trip. Let’s explore these services in more detail.

Explanation:

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