Como entiendes el problema de la crisis de valores?​

The internet is replete with practical advice on communicating in a crisis including preparation drills, what-if scenarios, media training and do’s and don’ts that generally follow the crisis communicator’s handbook. While strategic planning and tactical preparation are critical to any response, by themselves they dangerously neglect the deep roots at the heart of the response – the fundamental core values of a company. What the company stands for in word and deed form the underpinnings of a crisis response and are on full display for all to judge.

Explanation: