What was the name of the overweight man who appeared in the ‘Life? Be in it’ campaign launched in 1975?

Bicycle Network is financially self-supporting and independent. It is primarily funded by its major events and membership subscriptions. Some events and programs receive specific government and commercial sponsorship, though Bicycle Network maintains financial independence as an organisation. This independence allows the organisation to lobby in the interests of bicycle riders without perceived external financial pressure, although this is debated by critics

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