Which production by England's Punchdrunk company was a breakout hit of the 2011-12 season in New York and is considered the leading example of the new genre: immersive theatre?

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The production by England's Punchdrunk company that was a breakout hit of the 2011-12 season in New York and is considered the leading example of the new genre, the immersive theatre was "Sleep No More."

We are talking about England's Punchdrunk company adaption of William Shakespeare's "McBeth," a classic tragedy that has transcended the test of time.  

The premiere of this play was in London, in 2003, and it came to the United States in 2009, in Boston, Massachusetts. This adaptation is very special because there are no seats. The rooms used in the play can be accessed by the public, creating a special sense of participation in the play.

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