What is your favorite moment

The best time in my life is when I had won my first medal for wrestling on a Varsity team at a tournament. This is because I was only a freshman and I had only been on the team for 2 months. I felt proud knowing I could achieve something bigger than me.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.