For the launch of a new camera in Korea, Nikon created a celebrity "red carpet" experience in a Seoul subway station. Commuters walked on a red carpet past a billboard filled with life-like images of photographers. When a commuter walked directly in front of the billboard, lights flashed on the board, creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters. This is an example of .

guerilla marketing

Explanation:

This is a cost effective alternative to large advertising campaigns.

Guerilla marketing is a form of marketing which uses unconventional methods of promotion to engage audiences.

Question options:

A) guerilla marketing

B) traditional marketing

C) product placement

D) mobile marketing

E) advertainment

A) guerilla marketing

Explanation:

Guerilla marketing was popularized by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

Guerrilla marketing applies advertisement strategies in which a company uses unconventional marketing approaches or tactics to promote a product or service yield maximum returns. Guerilla marketing is common today

it brings together the military and civilian sectors of society to harness the total power of the nation. it is the mechanism that facilitates the successful prosecution of any conflict.it brings together the military and civilian sectors of society to harness the total power of the nation. it is the mechanism that facilitates the successful prosecution of any conflict.