Marie is a psychologist who studies consumer behavior (CB). She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. In this scenario, Marie is practicing in the field of .
A) forensic psychology
B) quantitative psychology
C) cognitive psychology
D) social psychology

ANSWER: (C) COGNITIVE PSYCHOLOGY

EXPLANATION: COGNITIVE PSYCHOLOGY is a branch of psychology that deals with mental processes or engagements (such as creativity, language use, perception, memory, attention, problem solving, and thinking abilities).

Furthermore, cognitive psychology focuses on the way people receive information and how this information are process to produce an output (responses).

Thus, Marie is practicing cognitive psychology, because she deals with the mental reaction of information processing of a targeted consumers.

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