According to the definition of media bias, when journalists and news organizations represent a real or perceived viewpoint on a particular issue and slant their news coverage unfairly, they act contrary to professional journalism's stated goals of .

Balanced coverage and objectivity

Explanation:

Goals of balanced coverage and objectivity  are the goal of media field which describes about actual and unaltered coverage of the scenario or case along with no partiality. The view-point of media should be objective and unbiased .

According to the question, if media tends to display biased view point on certain issues and coverage of cases is altered or partial , then they are diverting away from balanced coverage and objectivity.Representing personal thoughts, biased views and false information to public is media biasing .

answer; cultural trait;