A study of more than 250 ads appearing in eight issues of Seventeenmagazine, four Japanese issues, and four American issues, found that teenage girls are portrayed differently. The researcher concluded that these "differences correspond to each country's central concepts of selfand society." This study is an example of .

A) value measurement
B) consumer fieldwork
C) participant observation
D) field observation
E) content analysis

E. Content Analysis.

Explanation:

This is cognitive form of research method used to analyze social life by interpreting words and images from film, art, music, documents and other cultural products and media. Just like the above case of how teenage girls are being portrayed on several countries of the continents. The researchers look at how the words and images are used, and the context in which they are used to draw inferences about the underlying culture.

Content analysis can be used to provide insights into particularly complex subjects like gender relations. It does, however, have some disadvantages: it's labor-intensive and time-consuming, and researchers can bring inherent bias into the equation when formulating a research project.

c

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