Misrepresenting the impact of the sampling method and its impact on sample data violates ethics codes of the marketing profession. This code would falls into the category of:

A. Concern for society.
B. Maintaining research integrity.
C. Fair dealings with respondents.
D. Fair dealings with clients and subcontractors.

B. Maintaining research integrity.                                              

Explanation:

Research integrity is described as one of the different research ethical guidelines that encompass the utilization of verifiable and honest methods in evaluating, proposing, and performing research. It includes the research reporting technique that results with specific attention to commitment to regulations, rule, and guidelines that are being followed or accepted professional norms and codes.

As per the question, the correct answer is option B.

even though you have attached neither the chart nor the generalizations, i have located them online. the right answer is d, since they are asking you about a generalization. you can only infer from the chart that between 2008 and 2009 the number of employed workers decreased significantly (from over 115 millions to 107 millions approximately), which signals some type of economic crisis.