In his business dealings, Max finds that a tough competitive style of behavior is most effective. He uses the same tactics with his girlfriend, who would actually be more impressed by cooperative tenderness. Max's oversight best illustrates

Fixation

Explanation:

In psychology, fixation refers to a situation when people implement a certain type of behavior to survive in different types of social environment. Often times, fixation could cause a huge problem since not all behaviors are suitable in all social situations.

In the example above, Max imposed a same behavior in his business and .personal relationship

This could create a problem because Tough / competitive might be suitable for business. But for personal relationships, a tolerant and tender attitude toward our partners tend to be more preferable.

the correct answer is d