Ll those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as .

Situational influence

Explanation: Situational influence includes independent factors such as; time factors, social factors as well as physical factors and the reasons behind each purchase. Situational influence can be simply defined as factors that determines whether or not a consumer buys a product or even request for additional products without any influence from the seller.

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