Throughout college and even while attending law school, Devon always dressed very casually, had long hair, and wore a number of rings in his nose. When he had an opportunity to work with a prestigious law firm for the summer, he changed his appearance quite radically and now wears three- piece suits, silk ties, short hair, and no nose rings. This change in Devon's behavior was likely motivated by:

Normative social influence

Explanation:

Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them.

The power of normative social influence stems from the human identity as a social being, with a need for companionship and association.

Normative social influence involves a change in behavior that is deemed necessary in order to fit in a particular group.

The need for a positive relationship with the people around leads us to conformity.

This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. Social norms refers to the unwritten rules that govern social behavior.[5] These are customary standards for behavior that are widely shared by members of a culture.

Normative social influence

Explanation:

The options for this question are missing. The options are:

a) prosocial behavior.

b) normative social influence.

c) informational social influence.

d) the bystander effect

In psychology, the normative social influence is a type of social influence that a group exerts in one person that causes the person to change their behavior in order to fit into that group and be accepted by it.

In this example, Devon always dressed casually, had long hair, etc. However when he had the chance to work with a prestigious law firm he radically changed his appearance, this was likely motivated because he wanted to fit into the group of the "prestigious law firm" and be accepted by his coworkers who likely dressed more formal. Therefore this is an example of normative social influence.

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