Social Studies, 20.03.2020 23:31 ashley352
A researcher studies consumer characteristics such as materialism, need for cognition, along with their impact on the purchasing behavior of consumers. Which of the following approaches to studying personality is the researcher using in the given instance?
a. The Personology approach
b. Motivational research
c. The BCG matrix analysis
d. Porter's five forces analysis
e. The trait approach
Answers: 1
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