Virgin America uses social media engagement to respond, listen to, and connect with fans, which is important to them because it builds loyalty, which is one aspect of the pillar of the Brand Asset Valuator. A. relevance B. esteem C. energized differentiation D. knowledge E. strength

Esteem brand asset valuator

Explanation:

Brand Asset Valuator is a metric used to calculate an entity's mark worth.

Esteem measures how well the brand is regarded and respected.

Estimate is what is known of the brand, or its image. This includes how much (and how little) value the brand is for, and for what it is valued (or denigrated). Estimate is the perceived output and customer expectations about a brand's rising or decreasing popularity. Virgin America uses social engagements to improve the relationship between themselves and their customers, this shows they are improving on their brand esteem.

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