The merchandise available at various Target stores—even ones separated by just a few miles—varies somewhat with products chosen to appeal to the customers drawn to each store. Targets in suburban areas are likely to a carry wider and deeper mix of toys, children’s apparel, and groceries, while those near colleges are more likely to focus on a small selection of adult clothing, apartment essentials, and beauty products. Target is practicing:

The answer is product segmentation

Explanation:

Market segmentation is the term used for dividing the market into categories according to type of customer, by age, by sex ,by income,by region, or by any other logical division that suits the product or service. In order to market successfully an organization must first know what the total potential market is for its product or services and then try to identify the various divisions or segment of the market. Having broken down the market into segment it can then decide its best policies in regard to exploiting either the total market or desirable segment of the market.

However, product segmentation follows market segmentation in that, having classified the customers into categories they then classified these segment according to the products which it can exploit within each customer category. Therefore, Target stores which carries wider and deeper mix of toys, children apparel and groceries in suburban areas while those near colleges are more likely to focuse on a small selection of adult clothing apartment essentials and beauty products .Target is practicing product segmentation

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