Stuart, a PR practitioner, for his client Target, developed a campaign where Target bought all the ad space in the August issue of The New Yorker. The idea of utilizing this type of media was to attract attention by uncluttering the ad environment.

paid media

Explanation:

Stuart, a PR practitioner, for his client Target, developed a campaign where Target bought all the ad space in the August issue of The New Yorker. The idea of utilizing this type of paid media was to attract attention by uncluttering the ad environment.

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