Maria needs a new pair of jeans. She knows that pants from American Eagle, in size 10, tend to fit her very well in the waist and hips and are long enough, so she goes to American Eagle and picks up a pair. Maria's is a case of .

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Maria needs a new pair of jeans. She knows that pants from American Eagle, in size 10, tend to fit her very well in the waist and hips and are long enough, so she goes to American Eagle and picks up a pair. Maria's is a case of .

A) extensive problem solving

B) economic problem solving

C) limited problem solving

D) passive problem solving

E) routinized response behavior

The correct answer is letter E) routinized response behavior.

Explanation:

Routinized response behavior, as the name suggests, is a purchase-related behavior that ends up becoming routine due to past experiences. It happens when consumers have had previous experiences buying certain brands. If they have made a positive connection with those brands - Maria's positive connection is the pants that fit her well -, they will very likely buy them again. Such decision will not require much thought.

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