Theo Chocolate charges more for its line of Congo-sourced chocolate bars in order to contribute to improving farmers' lives there. This linking of a product to a particular social cause on an ongoing or short-term basis is called .

Cause related marketing

Explanation:

Cause related marketing is a beneficial collaboration between a corporation and a non profit designed to promote the former's sales and the latter's cause.

Strategic Philanthropy.

Explanation:

Strategic Philanthropy is used by companies or business organization to help people and as well as the companies or organization goals and aims. Strategic Philanthropy is also known as community partnering. So, if you look at the question, the company that is Theo Chocolate increases the price of their Congo-sourced chocolate bars so as to use the excess cash to support farmers and this is one of Creative Strategic Philanthropy Ideas. Instead of that idea, the company might also organize a fundraising program to help particular set of people.

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