Whenever the president of the local public university promotes the institution, he emphasizes the university's price (much lower than neighboring private colleges), high-quality education, and student-centered faculty. He is positioning the institution based primarily on

value

Explanation:

A Public University that promotes high quality and cost effective education emphasizes on providing value. The President tries to champion honesty, openness,  accountability and trustworthiness so as to build healthy relationship with people.

The University is portrayed in a way that it could win maximum confidence of students through the promise of quality education and student centered faculty. President uses the most effective method relative comparison to other Universities so as to build camaraderie and mutual liking for the University.  

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