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Social Studies, 11.03.2020 03:07 zachparkerzp6121

A study conducted by Roobina Ohanian about consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity is his or her perceived:

A. expertise.

B. attractiveness.

C. trustworthiness.

D. similarity.

E. likability.

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