What is the process of understanding and using the mass media in an assertive and non-passive way? This includes an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques.

Media Literacy.

Explanation:

Media literacy encompasses the practices that allow people to access, critically evaluate, and create or manipulate media. Media literacy is not restricted to one medium. The US-based National Association for Media Literacy Education defines it as the ability to access, analyze, evaluate, create, and act using all forms of communication.

Media literacy education is intended to promote awareness of media influence and create an active stance towards both consuming and creating media.