In his research, Professor Rubin seeks to identify circumstances in a person's bias that are especially likely to impede effective problem solving. His research is most likely in the area of:.

cognition

Explanation:

Based on the information provided within the question it can be said that the professor's research is most likely in the area of cognition. This area focuses on the mental processes of an individual when acquiring knowledge and understanding through the aspects of thought, experience and even the five senses of the body. Any bias that prevents acquiring knowledge or understanding would also affect the individuals problem solving skills as in this scenario.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.