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Social Studies, 11.03.2020 01:56 bcifuentes

Jake is planning to buy a new smartphone. He studied the contents of an ad describing the superiority of TL smartphones and scrutinized how the advertising message argued in favor of TL's superiority. According to the elaboration likelihood model (ELM), Jake is engaging in which of the following routes to persuasion?1. Support arguing2. Central processing3. Peripheral processing4. Source bolstering5. Comparative analysis

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