What metric measures the star power, popularity, and likability of celebrities, including star athletes, coaches, and sports media personalities?
a. positioning
b. Q-score
c. product extension
d. rating
e. differentiation level

b. Q-score

Explanation:

Q-Score is a standardized measurement for measuring familiarity, popularity, appeal, and the importance of celebrities, but also brands and entertainment products.

It is determined in "quotient" which is where Q comes from.

Q-score is calculated by asking two questions

These two scores are divided and then multiplied by the number of people asked. The given score at the end is Q score.

can you explain a little further maybe give multiple choice? ?

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