The study of the range of factors that influence the decisions made by, and the buying behaviors of, final consumers as they acquire, consume, and dispose of products is referred to as: Group of answer choices Buyer behavior (BB) Consumer behavior (CB) Consumer consumption (CC) Consumption behavior (CB) None of the above.

The correct answer is Consumer behavior (CB)

Consumer Behavior as the area that studies how people, groups and organizations select, buy, use and discard products, services, ideas or experiences to satisfy their needs and desires.

Understanding consumer behavior is understanding how people research and consume products and services. It is to understand what are the factors that weigh when choosing a brand. Finding opportunities to increase your sales. It is all of this and more.

Today, we will gather everything you need to understand about consumer behavior and the main ways for you to know the factors that influence your customer's purchase decision.

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