Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Ryan is said to have a(n) and Michael, a(n) .

internal locus of control; external locus of control

Explanation:

Ryan is said to have a(n) internal locus of control which refer that one can control the outcomes of event in their life. While Michael, a(n) external locus of control which refer that outcome controlled by external factor and person is unable to control the outcomes of event.

internal locus of control; external locus of control

Explanation: Locus of control is an aspect of personality which explains the degree to which people believe that they have control over the outcome of their lives, as opposed to external forces. Divided into the internal and external loci of control, the internal simply explains that the events of one's life, good or bad, would be attributed to their own efforts (this was shown by Ryan for he believes he is responsible for his actions) while the external locus of control supports a belief that the individual is helpless, without blame, and not in control of one's successes and failures (this was shown by Michael with his whatever goes attitude).

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