Lilly’s Beauty Company sells haircare products such as shampoo, conditioner, and hairspray. The company does not sell new or customized products in order to meet the specific needs of certain groups of people. Which of the following approaches is illustrated in this scenario? a. Medium market segmentation strategy b. Focus strategy c. Standardization strategy d. High market segmentation strategy e. Focus market segmentation strategy

c.

Explanation:

Based on the information provided it can be said that in this scenario it seems that the approach being illustrated in this scenario is a standardized strategy. This type of strategy in which the company in question treats the entire world as one big market that hold little to no variation, and therefore market their product exactly the same in every location. Which is exactly what Lilly's Beuty company is doing by selling the same products all around the world.

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