If a golf course owner split the market into those who played the course 1 to 5 times a year, those who played it 6 to 10 times a year, and those who were members and played 11 or more times a year, which type of market segmentation would she be using?

Behavioral segmentation- product usage

Explanation:Behavioral segmentation refers to how customers are divided into smaller homogeneous groups which are defined by their buying behavior.

Behavioral segmentation is organized according to purchasing patterns , usage frequency , brand loyalty etc

In this case the owner is using product usage and its frequency.

Product Usage

Explanation:

Market segregation involves the pattern which an organization uses to divide its clients into subgroups based on the information of the client such as age, traits, frequency of usage, beliefs and preferences e.t.c. This is done to effectively meet the target needs of each client.

Therefore the golf owner splitting the customers into number of times played is using product usage market segregation

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