Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. In this context, these demographic variables are examples of .

segmentation bases

Explanation:

In marketing segmentation is very crucial to target and meet and reach consumer needs. Segmentation based on age, race, income, ethnicity is knows as demographic segmentation, and using these variable help to reach specific audience and their needs. moreover, such segmentation is important as its data can be easily collect through surveys and interviews,

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