An engaged couple is meeting with a bakery to order their wedding cake. They want a cake that will represent their individual styles and tastes. Bakeries that cater to such unique requests are pursuing what kind of targeting strategy?

Micro-marketing

Explanation: Micro-marketing is a marketing approach or strategy which is aimed or targeted towards a specific or particular group. Micro-marketing strategy does not focus on providing services or goods to a very large group but rather a defined group of clients with special needs or demands. Customers or clients can be streamlined by offering services based on characteristics such as gender, class or special needs.

Micro-marketing is a strategy which thrives really well in a competitive market which enables an organization or industry stand out when among it's competitors.

In the scenario above, cakes designed based on taste and style is a Micro-marketing strategy which can be employed by bakery owners to stand out among competitors.

dear friend:

  i hope this letter finds you in soaring spirits and vibrant health. as you had expressed the wish to know about culture, traditions, and unity of india in your previous letter, in the following lines i have tried my best to give you glimpses of our culture, traditions, and unity. you will be amazed to know that our culture is the oldest culture in the world and the birth place of hinduism, buddhism, jainism, and sikhism. you won’t find any other culture as varied and multi-colored, multi-lingual as ours. each region has its own unique culture, traditions, language. there are 22 official languages in india.

  basically, india is a spiritual country with orthodox traditions. for example the people of india believe in traditions set by their wise forefathers. arranged marriages, joint-family system, universal brotherhood, vegetarianism, celebrating festivals such as diwali, holi, eid, etc., are the salient features of our culture and traditions.

  another unique aspect about our country is ‘unity in diversity’. in spite of the multi-lingual, multi-religious, multi-traditional, multi-cultural society, people live peacefully together, respecting one another’s views, cultures, traditions, and differences. i am sure you would love to visit india soon, and have a first-hand experience of the multi-colored culture. give regards to uncle and aunt. do visit india with your family and experience our hospitality.

your friend,

i honestly speaking this is too long