Dr. Cheng studies social influence. He is concerned because he is finding that rates of conformity in his experiments are much higher than those reported by his cousin, another social influence researcher. What might account for this difference?

Dr Cheng is conducting his experiments in a country that honor group standards, whereas his cousin is conducting experiments in a country that prizes individualism.

Explanation:

Social influence which is the change in behavior that one person causes in another intentionally or unintentionally and the rate of conformity to this tend to be higher in a place that honor group standards than individualism.

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