According to Emile Durkheim, in the case of , "tradition, rules, and unquestioned beliefs" hold society together, whereas in the case of , interdependency, mutual interests, and the need for cooperation hold society together.

mechanical solidarity , organic solidarity  

Explanation:

Émile Durkheim was a famous French sociologist.  He was well known for his views and theories on the structure of society. He worked on and gave theories on the evolution and the functioning pf the traditional society and the modern society.

According to his mechanical solidarity theory, the society is bind together and cooperate because there is a common integration of the people in the society who have some common beliefs and values.

Whereas by organic solidarity theory, the modern society has become more advance and so the societies are held together by mutual dependency among the members and interdependence with each other.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.