Talk Age Inc., a telecommunication company, had been drastically losing its market share due to tough competition in the industry. Management hired a reputable consulting firm to advise the company. The experts from the consulting firm pointed out that the company lost its competitive advantage primarily due to its tedious internal policies and procedures. These ineffective policies and procedures made the company operations, marketing, and after sales service inefficient. Talk Age Inc. can best solve its problem by working on its .

Support activities.

Explanation:

The given description clearly displays that the central reason for Talk Age Inc. company's dire loss of market share is the feeble and unproductive policies that lead to ineffective and disappointing marketing operations and sales service to the customers which made their company bear loses and lose its competitive advantage.

As per the question, this problem could be sorted out by working on its 'support activities' as it would assist in working out on the effective and efficient execution of the activities that would primarily uplift the value of the company by redefining its operations. These primary activities would include human resource and general management, research and development activities and policies, accounting as well as financing. etc. that would serve as 'building blocks' to add value to the company.

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