The consumer buying process begins when Group of answer choices
a consumer enters a store.
consumers' functional needs are greater than their psychological needs.
a consumer's performance risk is minimized.
a consumer recognizes an unsatisfied need.
learning follows perception.

A consumer recognizes an unsatisfied need.

Explanation:

The buying process for a consumer begins at the point a consumer discovers he has a need that is yet to be satisfied. When the need is identified the consumer seeks ways of satisfying that need.

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