SkinDerma, a popular skincare company, apologized to all its customers when a large number of its products were tested positive for banned substances. It failed to take any further action as against the expectations of its customers. This is an example of a(n) .
A) proactive strategy
B) defensive strategy
C) comprehensive strategy
D) accommodative strategy

B) defensive strategy

Explanation:

SkinDerma, a popular skincare company, apologized to all its customers when a large number of its products were tested positive for banned substances. It failed to take any further action as against the expectations of its customers. This is an example of a defensive strategy.

Defensive strategies are employed by companies to fend off competitions from other companies and to protect the integrity of the company, the goal of defensive strategies is profit maximization, not sales or market share growth . It is employed as a damage control to hold on to customer base in cases of controversies.

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